Luxi
, an experiential and lifestyle brand-alliance marketing company, announced its 2nd Annual Brandish Beauty Awards
, in which U.S. beauty brands vie for the chance to prove their excellence to notable beauty experts and consumers.
The Brandish Beauty honor many of the beauty industries’ top brands. For the awards program and event, Luxi and Modern Luxury Dallas magazine partner to provide a dynamic, four-month marketing and media campaign involving targeted print and digital efforts, all culminating in a consumer beauty voting event and night out. This year's exclusive event is set to take place on May 23, 2014 at the Telos Fitness Center in Dallas, Texas, and it will offer a product sampling, brand engagement, beauty expert meet-and-greet opportunities, panel discussions and beauty services through a glamorous cocktail affair.
In the end, a public vote determines the beauty brand of the year in the following categories:
- Skin care
- Color cosmetics
- Fragrance
- Body care
- Hair care
- Spa
- Salon
- Medical aesthetics
- Styling tools
- Beauty Tools
During the past few years, the Dallas market has been recognized for big happenings and notable progression in fashion, beauty, art, lifestyle and culture, and beauty brands involved in the Brandish Beauty Awards will be tapping into an influential market viable for brand growth.
Luxi is now accepting applications for the awards, which seek to recognize the best of the best in beauty. To be considered, beauty brands should e-mail brandish@theluxiexperience.com with their brand name, web address and point of contact.
